Examples of Successful Viral Marketing

Nowadays, there are a lot of effective viral marketing examples that can be a good source of inspiration. If you intend on making a viral marketing campaign, it is a good idea to study the strategy that previous campaigns have utilized in order to become popular with people. Always remember that in viral marketing examples, the internet has always played an essential role in contributing to the success of a campaign. Here are several viral marketing examples that are worth evaluating.

One of the most effective viral marketing examples that was a huge hit in the video-sharing site YouTube is the ‘Will It Blend?’ campaign. It was initiated by Blendtec, a company that produces blenders. This campaign is comprised of many videos that stars Blendtec founder Tom Dickson. In each video, Dickson shows the power of Blendtec blenders by attempting to blend various objects, for instance, a golf ball, an iPod, cellphones, marbles, pens, light bulbs, and many more. A lot of people watched the videos in the internet and it greatly increased the sales of Blendtec blenders.

Another effective viral marketing examples that became popular in the internete is Radiohead’s ‘In Rainbows’ album. In this campaign, the band announced that fans can download the album for free in their own website. Anyone who attempts to download the album were given the option to donate any amount. After just two weeks, there were over 1.2 million album downloads and the campaign has earned $9.6 million in gross sales. Apparently, each person who downloaded the album has donated an average of $8.

YouTube is also one of the successful viral marketing examples today. Prior to the popularity of the site, there were only a small number of websites that stream videos in the World Wide Web. YouTube started a website that let people upload and share their own videos in the internet. Additionally, the videos in YouTube were embeddable, allowing people to post them directly in websites, forums, or blogs. These characteristics have greatly contributed to YouTube’s popularity and as a result, it is the internet’s top video sharing website today.