Viral Marketing Examples - Techniques

Viral marketing techniques are a great way to advertise a website, product, or a brand. There are many different kinds of techniques that you can utilize when launching a viral marketing campaign but the bottom line is if it becomes a success, the payoffs will be way beyond what you have invested in it. This is due to the fact that viral marketing techniques have the capability to exponentially enhance your visibility among your target market through word-of-mouth that passes through different social channels. Here are several viral marketing techniques that you can use when engaging in such campaigns.

One of the most frequently-used viral marketing techniques is article marketing. To accomplish this technique, you will need to write relevant articles about the products that you are trying to market and submit them to various online article directories. This is an excellent way of technically enhancing your site visibility to search engines, which also improves its PageRank. This will make your brand or website more accessible to people when they are searching for something that is related to it in the internet. Although it doesn’t directly deals with your target market, article marketing is nevertheless important because it greatly improves the chances of a successful viral marketing campaign.

Giving away free e-books is another one of the viral marketing techniques that are prevalent nowadays. These e-books should contain vital information about the particular niche that you are in. This will make people who read it appreciate what they have learned from it and therefore they might share it to others. A good thing about e-books is that it can be easily reproduced electronically. Users can make copies and share it with other people, thereby initiating the chain for a viral campaign.

Lastly, improve the accessibility of your website by installing social elements to it. This is maybe one of the most pertinent viral marketing techniques today since it is ordinary for people to share information using various social network channels. You can do this by putting links to your website that will allow site visitors to easily share the content on their own social networking websites. Another method to do this is by putting RSS feeds to your website, which will encourage users to follow the latest happenings in your website.