Effective Viral Marketing Strategy

If you are planning on jumpstarting your very own viral marketing campaign, you will require some effective viral marketing ideas for it to become a hit. Viral marketing ideas are perhaps the most important factor in any viral marketing campaign as it is their appeal on people that can make or break it. Thus you have to be careful and insightful when planning on your campaign since there is only a little that you can do once you have released it. Here are several established viral marketing ideas that you may want to consider.

One thing that you need to keep in mind when thinking about viral marketing ideas is that you always have to engage with your audiences. One means to do this is through making an interactive contest. For this type of contest, you will ask people to submit a photo or a video of them that is compatible with a certain theme. The theme should center about the product or brand that you are trying to promote. The contest will also require you to reward the winners with a prize, so that it will certainly attract people to join it.

Another one of proven viral marketing ideas that you can emulate is a referral system that gives incentives. This is still in line with the idea of engaging with your audience. The cloud storage service Dropbox utilized this type of referral system wherein they provide an additional storage for their users who are able to refer the service to a friend. This may not be applicable to all types of businesses, especially if you provide physical products or services. Alternatively, you can offer digital goods such as exclusive videos, e-books, or software as an incentive. What is essential is that the incentive is encouraging enough so that it will make people refer your business to others as well.

One final example of viral marketing ideas is making “how-to” videos. The videos need to be related to the service or product that you intend to promote. What is important here is that you can provide helpful information to people. Alternatively, you can also create teaser “how-to” videos that continues to your website, which in turn may help you boost your site traffic or even improve your mailing list.