Viral Marketing Campaigns - Conceptualize

Initiating viral marketing campaigns can be considered as the most essential procedure in the process of making one. The conceptualization stage in particular can spell the difference between successful viral marketing campaigns and those that did not click. This is due to the fact that once viral marketing campaigns are already released, the verdict is already in the hands of the audience. Here are several most effective characteristics that you should keep in mind when making viral marketing campaigns.

One of the most guaranteed ways to ensure the success of viral marketing campaigns is humor. Being able to make people laugh is important because it is something that your audience can easily recall. Moreover, there are a lot of different types of humor  but unfortunately, not all of them are ideal. You cannot just launch a video that features slapstick or crude humor and expect it to become a hit.  The smart type of humor is recommended as it has the “wow” factor that people enjoy.

Controversy is another effective formula in viral marketing campaigns. As the saying goes, bad publicity is still publicity. A lot of viral marketing campaigns utilize a sense of shock value in their project in order to induce an emotional response from the audience. These viral marketing campaigns often use sexuality, violence, taboos, or anything that is within the borders of the social norms in order to spark a controversy. When using controversy in viral marketing campaigns, try to be as subtle as you can in order to not offend the sensibilities of your audiences. Keep in mind that you do not want to alienate your audience. You may also need to include something that will stick to your audiences’ thoughts after the initial shock fades.

Lastly, you can start successful viral marketing campaigns by being informative. What you need to do is give out helpful information that people will find useful. Keep in mind that the knowledge that you will provide must not be a common one but also not too trivial as well. Giving simple tips can prove to be a huge difference maker as it is something that people will surely remember.